What is "What Is"?

Welcome to our “What Is” category, where we explore the fundamental concepts and terminology of digital marketing. If you’re new to the industry or simply looking to expand your knowledge, our guides will help you understand the basics of digital marketing and its many components.

Our team of expert contributors provides clear, concise explanations of important terms and concepts, from SEO and PPC to social media and content marketing. Whether you’re wondering what a “bounce rate” is or need help understanding the differences between inbound and outbound marketing, our “What Is” category is the perfect place to start.

But we don’t just stop at definitions – we also provide practical examples and tips for applying these concepts in real-world situations. Our guides are designed to help you build a strong foundation in digital marketing, so you can confidently navigate the complex and ever-changing landscape of the industry.

So if you’re ready to dive deep into the basics of digital marketing, then check out our “What Is” category today and start building your knowledge from the ground up.